Bopping around the interwebs as I am wont to do, I came to a post wherein Someone Who Should Know Better was railing about cover art. Not their own--another author's. I'm not going to link it here because frankly I don't want to give this person the attention. Suffice to say it was rude and smug and indicative of a vast lack of knowledge about how the publishing industry works as a whole.
As someone who's complained about cover art in my genre in general terms many times, and would die happy if she never saw another tramp stamp on a book jacket, I'm still bothered. Attacking specific authors over their cover art, even if you don't name names, is not on.
Here's why:
WE DON'T PICK THE COVER ART.
That sounds ludicrously simple, and I can't believe so many people
in the industry don't get it. But there it is.
In slightly more detail, it usually goes like this:
I (Jane Midlist) get a call from Edna Editor. She asks me for my thoughts on cover design and what elements I might like to incorporate. I tell her. She then passes the suggestions on to Adam Artdirector who does one of two things:
A) incorporates some but not all of Jane Midlist's suggestions depending on his own vision, the artist/photographer he hires or the stock photos available, and what Marketing has to say.
B) ignores Jane Midlist as if she were a crazy street preacher asking him to contribute his bodily fluids to the Church of Cardboard Frigidaire Box.
If you're Betty Bestseller, than yeah, you get a say over your cover and you probably even get a photoshoot or original art
just for you.But that's not how it works in the vast majority of the industry.
Why? Because Marketing has the final say. And Marketing is a vast and immovable force that cannot be understood, reasoned with or bribed. It simply Is.
And sometimes, Marketing decrees you will have a shitty cover that has nothing to do with your book.
This isn't the author's fault.
Mocking her on your blog for a cover she likely didn't even see until ARCs were already printed is a shitty, low-class thing to do and reveals a startling amount of rudeness inherent in your character.
Anyone encouraging
any group of readers to gang up on an author and tell her how much you hate her cover is really not an awesome thing to do.
But readers! you say. Readers can judge anyone! Sure, readers judge on covers. But think about it--you're in a bookstore, intending to buy a book for the purposes of reading it. You're going to at least pick it up and read the back matter. Probably skim the pages. (If you don't, I call bullshit. I have
never bought a book without skimming the back cover copy. At the very least. People who read, as a whole, do the same thing.)
Marketing's job is to figure out what cover design is eye-catching, what designs have sold well in the genre before and what variations on a theme might sell well again. A cover's job is to get you to pick up the book and read the back and skim page 123.
If you are Jane Midlist, and you got a cover that resembled your vision, you are lucky.
Lucky. (I am lucky. I have beautiful covers. I shout my gratitude at every opportunity. I don't so much point and laugh at those less fortunate.)
The other reason Adam Artdirector and Marketing exist is a slightly less happy-fuzzy reason: A lot of the time, authors have no taste. We're not graphic designers. We make our living with word-pictures for a reason. Marketing exists to make sure the author doesn't bully her way into a cover full of sparkling turquoise unicorns on a book about Jack the Ripper.
Covers are largely a crapshoot. The next time you feel the urge to snark on a specific cover versus some of the (oh so tired) tropes of the genre, bite your tongue.
I'm serious.
It's not our fault. We're just as upset as you are.
We could all stand to be a little kinder and gentler to each other on this issue. Lately, it's getting out of hand.
We are all in this crazy business together.
Let's try to act that way.